Client story – Tech start-up: From initial investment to growth-stage
Situation
"A lot of chieftains, only a single warrior". Mismatch of expectations from shareholders to the Founder/CEO not reflecting achievable plans with full ownership of the leadership team. Lack of strategic prioritization
Challenge
Strong personalities and senior leadership profiles on the board of directors with limited execution focus. Challenging to mobilise the board members to be productive and add muscle to the overall management of the company as supporters of the CEO
Approach
Created clarity among shareholders and other stakeholders about the strategic objectives (the destination) and co-created KPI's to help keep the direction. Engaged each board member on
formulating KPIs for areas most relevant to their expertise
1
2
3
Approach
Mapped required organisational capabilities including competencies in management team and in the board of directors. On that basis, set up explicit goals with concrete deliverables attached for each member of the board
Outcome
-
Delivered coherent strategy and aligned strategy execution framework.
-
Mobilised shareholders to execute growth strategy
-
Productive and engaged board of directors
Value
-
Won a dominating position the Danish market through organic growth.
-
Asset: Platform for expanding internationally and extend the service portfolio to cater to professional clients.
-
Funds raised to execute the next phase of the strategy.
4
5
